Two cousins who developed an award-winning skincare and beauty business selling natural products that nourish the skin are set to turnover $480,000 this financial year.
Megan Potter and Amanda Hawtin, 34 and 37, from Adelaide, South Australia, started Megan Potter Cosmetics in April 2018.
Unlike alternative brands, the products nourish the skin by using high-quality ingredients that don’t agitate or block pores.
Since winning a collective of awards for their foundation, primer, cleansing oil and brow dust, the business has seen a 500 per cent spike in sales over the past 12 months.
Megan Potter and Amanda Hawtin, 34 and 37, from Adelaide, South Australia, started Megan Potter Cosmetics in April 2018
Unlike alternative brands, the products nourish the skin by using high-quality ingredients that don’t agitate or block pores
Before launching the brand, Megan was struggling to recommend cosmetics to her clients while working as a qualified personal stylist.
When using popular beauty brands herself Megan also found it aggravated her polycystic ovarian syndrome, acne and rosacea.
The business began after the pair had a conversation about wanting to use products better suited to their sensitive skin, which they couldn’t find on the market.
‘Unlike traditional makeup products, our makeup is so good for your skin that we encourage you to sleep in it,’ Megan told FEMAIL (before and after pictured using Ocean Dance makeup pack)
‘Unlike traditional makeup products, our makeup is so good for your skin that we encourage you to sleep in it,’ Megan told FEMAIL.
This differentiates from alternative products whereby customers are encouraged to wash all makeup off before bed because it can clog pores, dehydrate the skin and lead to premature aging.
‘Our philosophy is “Quality Purity Simplicity”, we only use the highest quality natural ingredients and simplify the formulas to only include the ingredients you need and nothing you don’t,’ Amanda said.
The business does not sell a liquid foundation because this would require the additional use of synthetics that can irritate sensitive skin.
‘Our makeup is so good for your skin that we encourage you to sleep in it,’ Megan told FEMAIL
‘We only use the highest quality natural ingredients and simplify the formulas to only include the ingredients you need and nothing you don’t,’ Amanda said
As the makeup is mineral-based, it creates a light, flawless finish rather than a full look.
This would be perfect for those wanting to achieve a dewy ‘skinimalist’ look – a trend that has surfaced online over the past 12 months.
Australian skincare expert and nutritionist Fiona Tuck shed light on the topic and told FEMAIL the ‘less is best’ concept encourages people to take care of their skin by using a minimal number of products.
The look likely arose due to more hours spent indoors last year wearing no makeup, where people had time to focus on skincare routines and promote a natural glow.
As the makeup is mineral-based, it creates a light, flawless finish rather than a full look
This would be perfect for those wanting to achieve a dewy ‘skinimalist’ look – a trend that has surfaced online over the past 12 months
When asked what’s next, the pair said they’re eager to continue growing the brand and extending the range by introducing new products
Megan says the lack of synthetic ingredients in their products, ranging from cuticle oils to moisturisers, is what brings customers back.
‘Our hero makeup ingredient is zinc oxide, found in our natural mineral powder products,’ Megan said.
‘It has an inflammatory properties to help calm rosacea, is a natural sunblock for anti-aging and has astringent qualities to help treat acne.’
Megan Potter Cosmetics are the ultimate one-stop shop customers can go to for natural skincare, haircare and mineral makeup.
The two-time award-winning organic and mineral pure primer is a proven customer favourite for it’s smooth texture to be used before applying makeup.
Last year the organic gentle cleansing oil also won the gold Editors Choice Award Spring/Summer at the Organic Beauty Awards.
When asked what’s next, the pair said they’re eager to continue growing the brand and extending the range by introducing new products.
‘We are currently developing an all-natural perfume that we’re really excited about. Many people get headaches from traditional perfumes, so this one’s for them,’ Amanda said.
Megan also revealed a tanning lotion is currently on the way.