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Deliveroo advert banned for implying drivers can deliver orders from multiple restaurants in one go

Deliveroo TV advert is banned after it sparked 300 complaints for implying drivers can deliver orders from multiple restaurants in one package

  • The video clip showed a woman pulling meals from a number of fast-food chains 
  • But it failed to show it is not possible to get a single delivery from multiple places
  • Each delivery on the Deliveroo app carries a fee, which ranges from 99p to £5.99

A TV advertisement for the takeaway app Deliveroo has been banned for misleading customers.

The clip showed a woman pulling meals from a number of fast-food chains, including KFC and Burger King, from a single ‘magic bag’.

But it failed to show it is not possible to get a single delivery from multiple chains using Deliveroo. It sparked 300 complaints, making it the third most complained about marketing campaign this year.

The clip (pictured) showed a woman pulling meals from a number of fast-food chains, including KFC and Burger King, from a single ‘magic bag’

But the clip (pictured) it failed to show it is not possible to get a single delivery from multiple chains using Deliveroo

But the clip (pictured) it failed to show it is not possible to get a single delivery from multiple chains using Deliveroo

Each delivery on the app carries a fee – which ranges from 99p to £5.99 depending on the customer’s distance from the restaurant. The Advertising Standards Authority banned the advert. A Deliveroo spokesman said the advert highlighted the range of food available through the app. KFC was also censured by the ASA – for a printed advert featuring the phrase: ‘What the Cluck?! £1.99 fill up lunch’.

Complainants said the ad appeared to substitute ‘cluck’ for a four-letter swear word.

KFC claimed ‘cluck’ was ‘a reference to the noise of a chicken’ and not rude.

Read more at DailyMail.co.uk


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