The Ford Motor Company unveiled its next-generation Mustang sports car with a gas engine called: The Stampede.
The car is geared towards car enthusiasts who not only like the sound of the car’s loud engine, but enjoy the smell of the fuel and fumes that bosses claim bring comfort to its drivers.
The #MustangStampede made its debut at the Detroit auto show on Wednesday evening at the Huntington Place Convention Center in Downtown Detroit.
The new model is the Ford Company’s first redesign in nearly a decade.
Ford introduced the 2024 Mustang vehicle during a special presentation on Wednesday night
Ford unveiled Wednesday its seventh-generation Mustang in a brash event in Detroit
The big reveal had been teased for months by company officials and organized as a celebration of the 58-year-old model
Bill Ford, Executive Chair of Ford Motor Company, speaks during the debut of the next generation 2024 Ford Mustang at the North American International Auto Show in Detroit
The seventh generation 2024 Ford Mustang nods to earlier versions in its lighting and grille design
The news will be celebrated by muscle car enthusiasts and the Mustang’s huge cult following on the back of almost six decades of unerring popularity
Over 10 million have been bought in its 58 years of continuous production and it has made numerous appearances in film, television, music and video games – as well as being the ‘most-liked vehicle on Facebook’, Ford claims
The car was unveiled at a boisterous launch event in downtown Detroit that pointed to the staying power of gasoline-powered vehicles
The automaker said its seventh-generation Mustang will stay with the car’s internal combustion engine, although many of its competitors are moving their performance vehicles to electric.
While some of its competitors may be abandoning the engine for battery power, it was important for the Mustang sports car to remain a gas-powered vehicle, Jeff Marentic, Ford’s general manager for family and enthusiast vehicles in North America said, The Wall Street Journal reported.
Marentic said Ford Co wanted to give buyers the option of an electric model saying that ‘I know that if others exit, we will be able to take advantage of that,’ he said.
The big reveal had been teased for months by company officials and organized as a celebration of the 58-year-old model. The event, organized for Ford employees and Mustang mavens, featured pulsating music, slickly produced videos on wide screens and a light projection of the brand’s horse logo onto a city building that loomed in the background.
Ford Co wanted to give buyers the option of an electric model saying that ‘I know that if others exit, we will be able to take advantage of that,’ Jeff Marentic, Ford’s general manager for family and enthusiast vehicles in North America said, The Wall Street Journal reported
The #MustangStampede made its debut at the Detroit auto show on Wednesday evening. The new model Ford Company’s first redesign in nearly a decade
Crowds surround the new Ford Mustang Dark Horse following its debut at the North American International Auto Show in Detroit, Michigan
A Ford Mustang GT sits on stage during its debut at the North American International Auto Show in Detroit, Michigan on September 14, 2022
The 50-minute event culminated with the arrival of three sleek new sedans in different trims and, later, a fourth option, a racing vehicle called ‘Dark Horse’ that was introduced dramatically by Ed Krenz, Ford’s chief functional engineer for performance.
‘Its name is indicative of its design and its aspirations,’ Krenz told a cheering crowd. ‘Its demeanor: absolutely sinister. Dark Horse is for the enthusiast who wants purebred force of nature.’
Ford, which has dived into EV investment as much as any company in recent years, had refrained ahead of Wednesday from saying whether the new Mustang would be electric or gasoline-powered.
But the company made no apologies for its choice to go with the internal combustion engine (ICE).
‘Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion vehicles,’ said Jim Farley, CEO of Ford Motor Company in a press release, adding that the company is ‘turbocharging’ ICE growth even as it invests $50 billion in EV growth through 2026.
President Joe Biden spoke at the show and announced a $900 million investment in electric vehicle infrastructure on the national highway system in 35 states
In 2020, the Ford Company launched the Mustang Mach-E. The model has been popular with its customer with many on a waiting list for the electric SUV
Not only does the new vehicle have an all-new eight-cylinder petrol powerplant but updated styling and a redesigned digital cockpit, with the brand promising that it will be the ‘most fun-to-drive Mustang ever’
Ford has taken the covers off its new seventh-generation Mustang, and confirms its rumbling 5.0-litre V8 petrol engine, despite rivals switching to electrified drivetrains
The Dearborn, Michigan company has been working towards creating a dedicated division for EV’s, which started earlier this year, Chief Executive Jim Farley, The Wall Street Journal reported.
Farley explained Ford Company expects to have 40% of the company’s global sales to be fully electric by 2030, the news outlet reported.
The legacy Mustang, known for its roaring loud and fast performance engine’s, shift to EV’s [electric vehicles] may not be for everyone with many analysts and dealers in the car industry sharing their views.
Greg Larson, vice president for Sill-TerHar Motors, a Colorado-based dealer, whose company sells both the Ford and Lincoln brand, doesn’t
‘For the Mustang enthusiasts, the car evokes emotion, and part of that emotion is the smell of fuel’ and the sound of the traditional V-8 engine,’ Larson said.
In 2020, the Ford Company launched the Mustang Mach-E. The model has been popular with its customer with many on a waiting list for the electric SUV, a report said.
Performance statistics are not yet confirmed but it should better those of the outgoing car, which can sprint from 0-62mph in 5 seconds (slightly less with an auto gearbox) and has a top speed of 155mph
While it might pack more of a punch, it definitely won’t be green; Ford anticipates CO2 emissions to be between 260-275g/km, meaning it will sit in the highest VED band. Fuel economy will be around 25mpg
The 2023 Mustang will come as standard with 19-inch alloy wheels, a sport limited-slip differential for increased traction and powerful Brembo brakes
There are assurances from Ford that it will be the best-handling Mustang yet thanks to a quicker steering ratio that should make it feel more responsive and nimble
The Dearborn, Michigan company has been working towards creating a dedicated division for EV’s, which started earlier this year, Chief Executive Jim Farley, The Wall Street Journal reported
Mustang brand manager Jim Owens said some customers prefer the ‘visceral’ feeling of an ICE vehicle, adding that the company has already released an EV version of the Mustang, the Mach-E sport utility vehicle.
‘We know that there are customers out there in the sports car segment who still want the internal combustion engine,’ he said in an interview before launch.
‘There are a lot of late millennials and early Gen Zers who are into the sports car segment, and we think we have some wonderful things in here that are going to draw them in,’ he said.
The latest Mustang — once the inspiration for a Serge Gainsbourg song and seen in some 3,000 movies — features a ‘fighter jet-inspired’ interior and performance features that make it ‘the most exhilarating and fun-to-drive yet,’ Ford said.
The newest Mustang nods to earlier versions in its lighting and grille design, while also employing the latest in digital technology. This includes a key fob that lets drivers who love the sound of an engine revving satisfy their fix with the press of a button.
By extending the Mustang’s run, Ford runs counter to some other brands such as Dodge, which in August said it was phasing out its gasoline-powered muscle car models, the Challenger and the Charger.
One of the major upgrades Ford is making a big song and dance about is its new ‘ technologically advanced, driver-centric cockpit’
This instrument cluster behind the flat-bottomed sports steering wheel is a 12.4-inch digital panel that is fully customizable. Owners are even able to display the classic Mustang’s gauges in pixel form on the high-definition screen
The HD driver display is linked to a 13.2-inch screen in what looks like a single-piece glass-clad panel sitting on top of the lower section of the dashboard
Ford says many of the upgrades to the cabin are to suit ‘Millennials, Gen-Z and traditional Mustang drivers alike’ who want controls integrated into the infotainment displays rather than individual buttons and switches
Ford’s vehicle launch event also harked back to the spectacle of past car shows, even though the industry has been moving away from that marketing model in favor of online launches.
The Detroit Auto Show of yore was known for stunts such as the 1992 arrival of the Jeep Grand Cherokee, which announced itself by crashing through glass.
For Wednesday’s Mustang launch, Ford organized a “Stampede” of earlier Mustangs that caravaned from around the country to Hart Plaza in downtown Detroit, creating an impressive row of Mustangs that went on for blocks.
Participants were encouraged to participate in a best-dressed contest of “attire inspired by their favorite period in Mustang history, from the 1960s through today,” with the first-place prize a two-year car lease for a new Mustang.
The event also appeared to be intended as a morale boost for “Motor City,” where the auto show has been revived for the first time since 2019 after pandemic cancellations. Presenters repeatedly acknowledged the contribution of local Ford employees, especially at the nearby Flat Rock Assembly Plant, where the Mustang is built.
For customers who opt for the convertible Mustang, they get a one-touch activating power roof, which attaches to the car with a single latch that can be locked and unlocked with one hand
The front end has a new brow that runs from the revised LED headlights, over the widened front grille and across the front of the bonnet, which also has a gilled panel for engine cooling
When in the Convertible’s roof in the down position, there is still said to be enough rear boot space to accommodate two golf bags, Ford claims
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