When it comes to TV entertainment, most people can recall the days when they had to use a cable company and receive their entertainment through a cable box. However, more recently, a new pattern has emerged in the concept of streaming TV. Streaming TV has become the new trend for home entertainment due to the affordability and flexibility of being able to stream content nearly anywhere.
Streaming TV is popular as there are numerous companies that offer it, including Apple TV, Chromecast, Amazon Fire TV, and Roku. While Apple TV, Chromecast, and Amazon tend to be more expensive, they have TV packages compared to the cable at similar prices. The big difference is that streaming TV doesn’t require much hardware, therefore entertainment centers don’t have to be set up next to a cable inlet. Even more so, because streaming services utilize both Wi-Fi and 4G coverage, many streaming subscriptions offer mobile use as well to watch on the road.
For most consumers though, the strategy behind streaming TV is the cost basis of watching any live or on-demand material. Among the various streaming TV companies, Roku TV is among the most popular. The device costs only $30 and then there are no monthly fees. All you’ll need to pay for is any existing streaming subscriptions you have, like Netflix. But Roku is among the first devices to offer free live TV of any kind.
Investors of the company are looking forward to the Roku earnings date coming up that will continue to show year over year revenue growth in this expanding sector.
Streaming TV has a lot of competitors, but at the same time, there is a massive opportunity for a lot of these competitors to carve out the competition for themselves.
Netflix has always been recognized as the largest provider of streaming services; however, Netflix only offers on-demand selections of popular TV shows and movies. Other streaming devices like YoutubeTV and SlingTV focus more on live coverage but don’t necessarily hold a lot of on-demand content. The plus side though is that with many of these streaming live TV providers, they do offer various levels of recording storage to DVR a lot of the content.
While streaming TV is most popular in Asia and North America, it is starting to expand more rapidly in other continents like Europe and Australia. BritBox, which is a popular United States streaming service that focuses on British broadcasting channels, has expanded its coverage into Australia, becoming one of the streaming TV providers to provide service in multiple continents.
A big advantage that many consumers are finding with streaming TV is that they are no longer confined to local cable companies and limited coverage of shows. Depending on the streaming service used, people in one country can access so much more content from other countries and continents and can pick and choose who their streaming providers will be based on their interests. More importantly, streaming content providers are able to offer numerous packages at friendly prices since their content is more software-intensive and thus has a lower operating cost.
The overwhelming evidence of streaming TV is that many cable/internet providers will soon find themselves only providing internet to a lot of their customers. The focus on DVR and on-demand content has enabled the entertainment industry to really open up a lot of the content that it can put out. Instead of competing for timeslots on cable networks, some series can just put content out whenever it wants, knowing that their target audience does not need to sign in at a specific time. This has eliminated a lot of the risk for production studios to deliver content and has allowed them to take on more interesting TV series and movies, such as returning back to nostalgic movies of the ’80s and ’90s.
You should expect the streaming TV and movie trend to continue moving forward during the pandemic as the cable can no longer compete with the content these streaming services provide. While there will always be an appetite for live coverage, such as sporting events or live news reporting, casual content in the form of movies and TV series will be preferred whenever someone wishes to see it, not the other way around.
Author: Jaylin, a Guest post service planner of Leelija and full-time blogger. Favorite things include a camera, traveling, caring for fitness, food, and fashion.
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