About 10 years ago, one of the first Facebook campaigns that mostly ran was to boost a Facebook post of an eCommerce website portal, got a few impressions and comments on the product, and then charged the client 1.5x of the ad budget.
Not many people were running Facebook ads at that point in time which is why it was simple. The competition was low and the clients were willing to pay a decent amount for doing nothing!
These days the story is entirely different! In order to succeed with Facebook marketing means competing with many Facebook marketers for the same exact audience. While the amount of competition has increased most of the people are just beginners who know the basic stuff!
This means if you have the ability to run a planned and strategic campaign for generating leads to Facebook then you will definitely have an unfair advantage over all the so-called competitors.
It’s impossible to cover everything involved in running a Facebook campaign in a single article and for detailed guidance on this, you can visit TeleCRM for more detailed information.
But here is a step-by-step guide on how to set up a killer Facebook lead generation campaign for your business.
Identify your ideal target audience and define your user persona. Running ads to target random audiences on Facebook is not going to give you any good conversion rates or quality leads. You have to start by defining who your ideal target audiences are.
Who are the people who will buy from you without asking for a refund 3 days later
Create ad copy content and creativity that appeals only to your target audience. If your target audience is fat people when using Arijit Singh and your ad copy or visual is not going to attract your audience to convert.
So you have to understand what appeals to your target audience and create your ad copy and content accordingly. Otherwise, you can keep burning your ad budget without getting the expected results.
Test, test, test. There is nothing like perfect when it comes to advertising and the only way to see where you are lacking is by testing continuously. You have to always keep testing and improving your ad content and copy if you want to reduce the cost of ads and improve the quality of leads that you get from those ads!
Have an after lead funnel system in place. Just getting leads from the ads, is not the end of the funnel. In fact, it is the beginning!
If you are serious about running your ads in a sustainable manner then you have to have a mechanism in place to automatically capture the leads that you get from Facebook ads. Then you have to have a process in place to effectively turn those leads into deals closed.
Complete the entire sales cycle and then redefine/fine-tune your audience and continue the entire loop again.
Conclusion
It’s easy to be the one-trick pony but the point is pretty soon everybody starts doing the same exact thing it could be boosting a post or targeting people based on Facebook groups that they are part of.
But when you form a longer-term strategy and run a planned and well-executed campaign that is relatively hard to copy which means it gives you a definite edge over all the other people trying to master the art of running profitable Facebook ads!