Christian clothing has become a welcomed industry in the Christian community over the past few years. Teenagers and church youth groups have grown and taken this industry to new levels.
Now that you’ve successfully kicked off your campaign, it’s time to get the word out about the awesome Christian T-shirts that you’ve designed. The first thing you should do when designing your marketing strategy is to determine where most of your target audience is.
Which social media network or communication device has the most number of users following it, or which one has historically been the most helpful and engaged with its users?
If Instagram is a major app for your community, following this list of useful recommendations will help you make the most of your advertising and improve the number of T-shirts you sell.
Create a Promotion Calendar
Putting up an Advertising Calendar is the most straightforward method for managing the marketing of your campaign.
Prepare photos and descriptions to go along with each date you want to advertise during the duration of your campaign, and then lay out the dates you wish to promote. You are unable to construct your marketing calendar, are you?
Here you may learn more about how to schedule your promotional postings.
Prepare Engaging Visuals
Because Insta is a visual social site, you’ll need a diverse collection of rockin’ photographs of your T-shirts to utilize for marketing purposes on the platform. We strongly suggest that you place your order for shirts well in advance of the launch of your campaign.
This will allow you to snap some images of your shirts, which you can use to promote your business. You can acquire as little as one shirt from Bonfire Supply to get an actual T-shirt to photograph in your portfolio.
It has been shown that images of actual people wearing things end up selling fewer shirts than pictures of a shirt resting on a surface; therefore, if you want to increase the number of shirts you sell, recruit some willing individuals to serve as models for your clothes.
Pick a Unique Hashtag
Hashtags are a tool that, if utilized well, have the potential to be very influential, despite their somewhat cheesy appearance.
You can compile all of the posts relating to your campaign into one location if you choose a fully unique hashtag that has an easy-to-remember name and is connected to your project or cause.
Include your chosen hashtags in the captions of your images so that other people may click the link to see more posts relevant to the campaign you have made and posts made by other people who support your cause.
It’s also a terrific tool to keep track of images your fans upload while sporting their shirts, but we’ll talk about that later in the discussion.
Make the URL Clickable
Taz just changed her Instagram account to include the URL for her Bonfire campaign and made it simple for her fans to locate it.
In addition to not allowing you to include clickable links in your captions, Instagram restricts your ability to copy and paste text in the app’s comments section. Put the URL of your campaign on your Instagram profile so that your followers will have an easier time accessing it and participating in it.
This will guarantee that your campaign is successful.
By selecting the “Edit Profile” option from the drop-down menu, you can make modifications to the link shown in your profile. Simply mention in the descriptions of your photos that potential purchasers may locate the link to your profile and buy a shirt there if they are looking for it.
Minimize Linking
We strongly suggest that you replace the link you normally use to connect to numerous items at once through your Instagram profile with a Bonfire campaign URL for the duration of your campaign if you generally use services like LinkTree.
When you are trying to sell Jesus T shirts, you want to ensure that as few clicks, page loads, and efforts as possible are required for a prospective customer to reach the campaign page and complete their purchase.
Nevertheless, LinkTree creates an additional obstacle for these customers. Therefore, if you include a direct connection in your Instagram account, potential customers may access the campaign page for your product with only one click.
Vary Your Content
Bryce Matteson, who works at Run5050, compiled various pictures to promote his T-shirt campaign. These images include flat lays and photographs of Matteson and other people wearing your trendy Christian tees.
Take some time to plan how you will approach the content of each article. You don’t want to sound like a stuck record, do you?
When individuals repeatedly encounter the same appeal in their feed, curiosity becomes eye-rolling. You can maintain perspective backers’ interest during your campaign’s duration by changing the photos and subject matter that you publish in each post.
Make sure you have such a collection of amazing images that are worthy of being posted on Instagram of your clothing and change the style of photos so that the people in your neighborhood don’t ignore your post because it’s the same image they’ve seen three times before that week.
Post on Instagram Stories
Because of the way Instagram’s algorithms work, there is no assurance that every one of your fans will see the posts you make about your campaign. Because it is located at the top of the app, using Instagram
Stories are an excellent method to cut thru the volume of an Instagram feed. It has also been discovered that getting on an Instagram Post video to explain a little bit about the marketing and show off the shirt may sometimes even convert to more sales than an Instagram picture does.
Lindsey of Nourish Move Love markets her shirt campaign on her Instagram Tales by posting movies and new photographs that are exclusive to her stories. These photos and videos are only available in her stories.
Master the art of promoting merch on Instagram Stories
Discover how you may boost sales of T-shirts using Instagram Stories by utilizing the following promotional methods.
Ask Your Followers for Photos
Promoting your project on Instagram is beneficial for several reasons, one of which is that the site has natural virality built right into it.
During the advertising of your effort, you will most likely discover that some people who have purchased shirts from you will use one of the sharing tools offered by Instagram to talk to their followers about the shirts.
However, the most beneficial aspect of advertising on Instagram is encouraging members of your community to share images of themselves wearing your T-shirt after it has been sent to them.
Your followers will feel even more a part of the community as a result of this, generating even more enthusiasm among them. In addition, it will increase the desire to launch your promotion among customers who were unable to make a purchase the first time around.
Asking your customers to either name you in their photographs or use your hashtag when posting is the simplest method to compile a collection of images showing members of your community wearing the new T-shirts you sell.
Bonfire is used daily by hundreds of individuals and groups, and every one of their marketing methods is tailored specifically to the achievement of their objectives or support of a particular cause. You are aware of the strategies that will be most effective for your audience.