Jameela Jamil has slammed face-altering app Facetune’s latest advert saying it ‘makes everyone sad’ by offering false standards of beauty.
The Good Place star, 32, penned the tweet at the weekend after watching an advert for the Smartphone app, which lets people transform their selfies by smoothing out or enhancing facial features they don’t like.
The actress, who has spoken out frequently on body confidence issues, said: ‘New facetune advert everyone.
‘Just in case anyone still thinks I’m being hysterical about what we are doing to girls with horrendous messaging… Photoshop = f****** hating yourself when you look in the mirror.’
A new advert for Facetune, an app which lets users edit their selfies by changing the way their facial features appear, has been slammed by actress and model Jameela Jamil. The 32-year-old actress said the concept was ‘horrendous messaging for young girls’
The advert shows a blonde lady making her teeth whiter, her nose slimmer and her eyes bigger using the Facetune photo-editing software
‘It’s making everyone sad’: The model and actress, who has been frequently vocal on how young women are expected to aspire to unrealistic beauty standards said Photoshopping herself was akin to ‘hating herself’
She followed the tweet with a broken heart emoji. The video, viewed more than 275,000 times, promoting the software sees the features of a woman highlighted and then made smaller until she looks entirely different.
After one user, @MissLauraAlicia, responded: ‘We are all guilty of doing this! All of us’ Jamil responded, saying: ‘Not all of us. I don’t. I never have. And I hope it stops, because it’s making everyone sad. ❤️ sending love ❤️’
British actor Rufus Sewell agreed with Jameel’s stance, writing: ‘I wouldn’t let my daughter within a f****** mile of this.’
@unc0nv3nt10nal added: ‘Nooo!! This is so wrong. We need more @indiaarie and less photoshop!
‘I am not my hair, I am not this skin. I am the soul that lives within’ #loveyourself
@themiltz wrote: ‘I have a friend that only posts Instagram photos like this. She’s looks like a Sim or a robot in them. Super unrealistic, but people continue to like them.’
MailOnline has contacted Facetune for comment.
Jamil has frequently spoken out against body-shaming, and has been a long-time critic of the Kardashians, referring to the siblings as a ‘double agent for the patriarchy’ on Channel 4’s podcast Ways to Change the World.
Jameela made a broader critique of the ‘toxic and damaging’ messages the Kardashians help spread, in her view, to their millions of followers.
Critic: Actress Jameela Jamil referred to the Kardashian siblings as a ‘double agent for the patriarchy’ last week on Channel 4’s podcast Ways to Change the World
Double agent? Jameela said the family, pictured Kim (left) and Khloe (right), promote a patriarchal society by what they choose to advertise
‘I have had words with the Kardashians, and I think when someone is doing something that is toxic and damaging to the people who — they have a huge platform and they are speaking to loads of people, that person is saying something that is dangerous, I think we should all be allowed to say something about that,’ the actress said.
‘I don’t think you can just attack that person. I don’t think that helps anything. I think you have to offer constructive criticism.’
She further explained: ‘The double agent for the patriarchy is basically just a woman who, perhaps unknowingly, is still putting the patriarchal narrative out into the world, is still benefiting off, profiting off and selling a patriarchal narrative to other women.’
Jameela referred to such a person as ‘a wolf in sheep’s clothing’, adding: ‘Because you look like a woman, we trust you, we think you’re on our side, but you’re selling us something that really doesn’t make us feel good.
‘You’re selling us an ideal, a body shape, a problem with our wrinkles, a problem with aging, a problem with gravity, a problem with any kind of body fat.
‘You’re selling us self-consciousness, the same poison that made you clearly develop some sort of body dysmorphia or facial dysmorphia you are now pouring back into the world. You’re, like, recycling hatred.
‘And I think find that really dangerous and I think that’s unacceptable and I don’t care if you’re a woman. I think constructive criticism is needed for anyone to ever evolve.’
Asked whether she could understand how someone could be convinced by money to relay certain messages or promote certain products, she replied: ‘I just don’t think that’s an acceptable excuse anymore.
‘How much money do you need? Really, how much money do you need? How much money do any of these huge influencers who are worth millions or billions sometimes — why are they still promoting appetite-suppressant lollipops to young girls?’