Spring has sprung, and if the latest trends are to be believed, we’ll all be donning floral frocks and elaborate millinery all the way to Flemington.
Myer ambassadors took to the runway in a host of bright colours and patterns for the store’s annual Spring Fashion Lunch in Melbourne.
But it was the trends rocked by guests to the iconic event that gave the greatest insight into what the department stores will be offering come race day.
Nadia Bartel rocked a sleek black dress with silver sequins on it and a matching boater hat reminiscent of The Notebook-style costuming
The white and black theme continued with model Brooke Hogan donning a silk tapestry dress and pearl headband and Olympia Valance in a similar white frock with frills
Nadia Bartel rocked a sleek black dress with silver sequins on it and a matching boater hat reminiscent of The Notebook-style costuming.
The white and black theme continued with model Brooke Hogan donning a silk tapestry dress and pearl headband and Olympia Valance in a similar white frock with frills.
Presenter Tess Shanahan brightened things up in a powder pink mini dress with billowing sleeves tapered to the elbow, and burnt orange earrings.
Presenter Tess Shanahan brightened things up in a powder pink mini dress with billowing sleeves tapered to the elbow, and burnt orange earrings
Dani Shreeve and Demi Brereton looked almost identical in electric blue and fuschia dresses that showed off their endless limbs, each one using eccentric accessories to downplay the colour blocking
Other guests donned one shoulder designs and wore bandannas fashioned as headscarves
Dani Shreeve and Demi Brereton looked almost identical in electric blue and fuschia dresses that showed off their endless limbs, each one using eccentric accessories to downplay the colour blocking.
Other guests donned one shoulder designs and wore bandannas fashioned as headscarves.
Spotted on the catwalk was everything from the burgundy PVC Alex Perry dress worn by Jennifer Hawkins at the runway show last month to chic two-piece outfits, tropical print dresses and more.
Flora aplenty! Many of the guests wore floral dresses in anticipation for the spring carnival
Myer ambassadors took to the runway in a host of bright colours and patterns for the store’s annual Spring Fashion Lunch in Melbourne
Standout trends from the afternoon included monochrome prints, millennial pink and red hues.
While Face of Myer, Jennifer, was absent from the event, in her place was a whole host of star names, including new ambassador and former AFL star, Josh Gibson, who stormed the catwalk wearing a dusty pink jacket and chinos.
Other models wore the PVC dress by Alex Perry that was previously worn by Jennifer at the runway show last month.
Models wore the PVC dress by Alex Perry that was previously worn by Jennifer Hawkins at the runway show last month
Stepping out in the highest of shoes! Ladies didn’t downplay on the shoe game, bringing their fashionable best
While Face of Myer, Jennifer, was absent from the event, in her place was a whole host of star names, including new ambassador and former AFL star, Josh Gibson, who stormed the catwalk wearing a dusty pink jacket and chinos
Meanwhile, the front row for the show was filled with high-profile names, including Brooke Hogan, Olympia Valance and Nadia Bartel.
In the past, Myer has made a name for itself thanks to its lavish season launches, flying in international supermodels to walk in their shows held at impressive locations.
In one particular highlight, longtime brand ambassador Jennifer walked the runway for the Autumn Winter 16 launch in Barangaroo in Sydney in a show that involved a fake rainstorm, models on motorbikes and an exclusive dinner for 120 guests.
In the past, Myer has made a name for itself thanks to its lavish season launches, flying in international supermodels to walk in their shows held at impressive locations
Meanwhile, the front row for the show was filled with high-profile names, including Brooke Hogan, Olympia Valance and Nadia Bartel
The brand has decided to take its marketing in a different direction this year, a Myer spokeswoman explained previously.
‘We have evolved our Autumn 2018 events strategy to ensure it is customer-led and focused on in-store experiences and theatre that drive traffic,’ the spokeswoman said.
Meanwhile, Jennifer, who has been the face of the retail giant for 12 years, confirmed to Instagram last month that she will retire in November.
The 34-year-old, who was rumoured to have left over an alleged ‘pay dispute’, spoke highly of the department store – writing: ‘Myer will always hold a special place in my heart’.
News.com.au reported on Wednesday that the the store suffered a record $486million annual loss in 2017-18.