Roxy Jacenko’s brand Pixie’s Fidgets forced to recall magnetic ball toy as consumer watchdog deems the product a choking hazard
Roxy Jacenko’s business Pixie’s Fidgets has been forced to recall one of its popular toys, after Australia’s consumer watchdog found the product posed a serious choking risk for children.
Pixie’s Fidgets, named after Roxy’s 10-year-old daughter Pixie, had released a limited line of magnetic ball toys called ‘Magnetic Dots’ in May this year.
However, the ACCC recalled the product this week, claiming the product could – if swallowed – lead to choking, internal organ damage and even death.
Roxy Jacenko’s toy business Pixie’s Fidgets has been caught up in a product recall
The toy is comprised of small, high-powered magnets that can be rearranged to create different shapes.
According to a memo published by the ACCC on Wednesday, the Magnetic Dots toy ‘exceeds the maximum allowable magnetic flux index set by the permanent ban on certain small, high powered magnets’.
If swallowed, the balls can stick together and cause potentially fatal internal organ damage, the report claims.
‘If a child swallows more than one small high powered magnet, the magnets can stick together across the walls of the child’s intestine or other digestive tissue, which can lead to internal injuries and even death,’ it reads.
The magnets may also pose a choking hazard to young children.
Speaking to News Corp on Wednesday, Roxy said that the Magnetic Dots toys were available for a short period of time, and ‘weren’t backed heavily’.
“The Magnet Dots were taken off sale and immediately destroyed when we were made aware of the regulations in Australia regarding magnets, which appear to differ country to country,” she said.
Roxy said that she has contacted every customer who purchased the product, and has provided them with a full and immediate refund on the purchase price.
“As a mother-of-two, health and safety is of utmost importance to us and we take the matter seriously thus the immediate action,’ she told the publication.
Consumers who have purchased the Magnetic Dots toy are warned to stop using the product and contact Pixie’s Fidgets at office@sweatybettypr.com or phone 02 9358 6868 to receive a full refund.