The new face of Australia’s ‘Yes’ Campaign for marriage equality has been revealed.
Meet the Bowmans – a family of five from Sydney’s Eastern suburbs who have been labeled Australia’s ‘straightest family’.
Claudia Bowman runs her own small business while husband Matthew is a primary school teacher.
With their three daughters, Clementine, eight, Scout, seven and Sunday, five, the Bowmans are fronting a new television ad in support of same sex marriage.
The Bowman family are fronting a new television ad in support of same sex marriage (pictured: Claudia and Matthew Bowman with daughters, from left, Clementine, Scout and Sunday)
The ad centers on the message of ‘equality for all’ and uses the image of the eldest Bowman daughter pouring equal amounts of fruit juice
While some are calling the family ‘average’, Mrs Bowman believes her family were approached to be the new face of the campaign for just that reason.
‘I guess it’s because we are so average. We’re a white, English-speaking, heterosexual family from the Eastern suburbs of Sydney,’ she told news.com.au
The 30 second ad, launched this week, depicts the eldest Bowman daughter pouring equal amounts of fruit juice into 5 glasses.
The ad centers on the message of ‘equality for all’, as Mrs Bowman explains.
The ad depicts the eldest Bowman daughter pouring equal amounts of fruit juice into 5 glasses
‘We’ve always taught them how important it is to be fair, to treat everyone the same,’ she said in the ad.
‘And that’s what this marriage equality thing is all about – fairness.
‘Treating everyone the same. So after what we’ve taught them, of course we’re voting yes.’
The ad comes after the Yes campaign suffered a plunge in support following unsolicited text messages sent to Australian mobile numbers, urging them to vote yes.
The ad comes after the Yes campaign suffered a plunge in support following unsolicited text messages sent to Australian mobile numbers
Ballot papers have arrived at Australian residences for the national compulsory vote on marriage equality
The messages were sent by ‘YesEquality’ and told people the survey forms had arrived and to ‘help make history,’ before pointing them to their website.
Ballot papers have arrived at Australian residences for the national compulsory vote on marriage equality.
While voting continues, the Bowman family and the marriage equality supporters, along with the ‘No’ voters, continue to campaign.
‘This issue doesn’t necessarily impact on our daily life or on us personally but imagine if our love was being questioned and we had to validate it?,’ Mrs Bowman said.