When celebrities such as Beyonce, Kendall Jenner and Bella Hadid wear a fashion item you know it’s made it big.
One such item is the Adidas Originals’ Stan Smith, which is the shoe that has hit the peak of fashion.
Australian website, The Iconic, revealed they’ve sold a whopping 45,678 pairs this year.
According to the fashion retailer’s 2017 Year in Fashion data report, the unassuming leather tennis sneaker is an Aussie favourite – shifting an impressive amount units in 2017.
The iconic has sold 54,678 pairs of the Adidas Originals’ Stan Smith this year (pictured left) but unisex Converse (pictured right) still reign supreme
Surprisingly, Stan Smiths weren’t even their top selling shoe, as the unisex favourite Converse remained in the top spot, closely followed by slides, which were one of their most searched for items.
One of the items that the online retailer couldn’t seem to keep on the shelves was the Elizabeth and James sunglasses after Kendall Jenner was seen wearing them.
With Australia’s political climate and the marriage equality plebiscite in the news, another unsurprisingly popular item was the love is love shirt from Atmos&Here.
There were 320 new brands this year and 74,376 new products launched on the site so far
The website has had a successful year, with their summer swimwear catwalk show being a big success
Some people were very shop happy this year, with the most amount of items bought by one customer being 84
WHAT WERE THE TOP WOMEN’S BRANDS?
· Dorothy perkins
· Adidas Original
2017 also saw the ’90s comeback’, as Tommy Hilfiger and Ralph Lauren were the top selling tees, seeing a resurgence in 90s brands.
Sport brands were popular this year with one in five customers buying an Adidas Originals item and Champion was the top selling sports item in New South Wales, the Nothern Territory and Queensland.
Some people were very shop happy this year, with the most amount of items bought by one customer being 84.
Another surprising fact from the report was the fact that the top selling jeans were jeggings from Cheap Monday.
Out of the women’s brands Atmos&Here were the favourites, with their fun and flirty styles impressing shoppers
There were also items that only one person bought, which were the Ben Sherman Original Target Messenger, Fila Original Fitness Z sneakers and Ray-Ban Original Wayfarer Denin.
Those shoppers would be happy to know they have unique style.
There were 320 new brands this year and with 74,376 new products launched on the site so far, Australian credit cards surely got a workout.