Sponsored posts on Instagram are often a lucrative source of income for celebrities.
From promoting weight-loss supplements to plastic surgery clinics and even luxury goods, it’s common for stars like Margot Robbie and Kim Kardashian to post ads in exchange for a fee.
However, some d-list reality stars have taken promotion to a whole new level by sharing eyebrow-raising posts including a fake engagement and teasing a pregnancy – all in an effort to make quick cash.
Fake engagement: Last month, Love Island Australia couple Tayla Damir and Dom Thomas sent fans into a frenzy after posting what looked like an engagement announcement
Last month, Love Island Australia couple Tayla Damir and Dom Thomas sent fans into a frenzy after posting what looked like an engagement announcement.
The Perth model shared a photo to Instagram which showed her wearing a diamond ring on her wedding finger and a beaming Dom looked like her was proposing in the background.
Despite the vague caption ‘oh my God’ implying that Dom had popped the question, The attention-loving couple later clarified to fans that they are not actually getting married and instead simply plugging a local jeweller.
Is she pregnant? Another reality star accused of misleading fans is Married At First Sight’s Sarah Roza, who posted a photo of an egg being inseminated back in August – leading people to believe that she was pregnant
Egg freezing: At the time, it was revealed that the single star is not pregnant and simply had her eggs frozen
Another reality star accused of misleading fans is Married At First Sight’s Sarah Roza, who posted a photo of an egg being inseminated back in August – leading people to believe that she was pregnant.
The 39-year-old hashtagged ‘ad’ at the end of a lengthy post about IVF, which is a legal requirement for all brands paying for sponsored social media posts.
At the time, it was revealed that the single star is not pregnant and simply had her eggs frozen.
Profiting from heartbreak: The following month, former Bachelor villain Keira Maguire capitalised off of her high-profile split from Jarrod Woodgate by plugging a ‘breakup pizza’ on Instagram
The following month, former Bachelor villain Keira Maguire capitalised off of her high-profile split from Jarrod Woodgate by plugging a ‘breakup pizza’ on Instagram.
The post was openly branded a ‘paid partnership with deliveroo_au’.
‘Introducing the first Ever Break up Pizza from @deliveroo_au …Send it to a friend who’s had His or Her Heart Broken..,’ she captioned a photo which showed her ‘eating’ pizza.
Cashing in: Also profiting from heartache that month was MAFS’ Troy Delmege, who plugged IPL laser hair removal in a sponsored post and bizarrely tagged his ex-girlfriend, Carly Bowyer. The pair announced their split in August but Troy hinted at a reconciliation in the Instagram ad
‘Or order a few while watching the #thebachelorau .. or maybe let someone know, it’s not you it’s #meat … Eeeeekkk… Either way it’s my Favourite Takeaway with a twist..Available until Sep 16th .. only @deliveroo_au #breakuppizza #deliveroo #ad.’
Also profiting from heartache that month was MAFS’ Troy Delmege, who plugged IPL laser hair removal in a sponsored post and bizarrely tagged his ex-girlfriend, Carly Bowyer.
The pair announced their split in August but Troy hinted at a reconciliation in the Instagram ad.
Cheeky! Tammy Hembrow is reportedly paid $45,000 a month to promote protein shakes
How romantic! Former Miss Universe Australia Renae Ayris and personal trainer Andrew Papadopoulos announced their engagement in June and the following month, he mentioned it in a sponsored post
‘Sometimes you need to give yourself a bit of a makeover – especially after a breakup … liking my results with at home IPL laser hair removal … I’m now feeling refreshed and hopeful for a second chance ❤️ @happyskinco @carlybowyer,’ he wrote.
In April this year, former Big Brother contestant Skye Wheatley shared a very raunchy photo of a shirtless man and G-string-clad woman resembling herself and boyfriend Lachlan Waugh on a bed together.
The racy post, which was promoting tourism in Bali, understandingly set tongues wagging.
‘When he says: ’embrace the poodle hair sexy girl’ – @bestinbali @villamimi_bali #bestinbali p.s huge congrats to my girl Christina @bestinbali for hitting 100K on the gram ⚡️everyone go show her some love,’ she captioned.
Daily Mail Australia has contacted everyone mentioned for comment.
Sex sells! In April this year, former Big Brother contestant Skye Wheatley shared a very raunchy photo of a shirtless man and G-string-clad woman resembling herself and boyfriend Lachlan Waugh on a bed together