News, Culture & Society

Woman, 26, set up a glitter business and is set to make £50m in the next 5 years

A 26-year-old business woman who set up her own glitter company just three years ago is set for make a £50m turnover in the next five years.

Jenna Meek, 25, of Bishop Auckland, County Durham, launched The Gypsy Shrine, a glitter and body art business, as a festival pop-up in 2016, investing £5,000 of her own money to get the company off the ground. 

However, it’s the addition of her festival clothing range Drippin with jewels and the new beauty range which will propel the business into a glittering success over the next few years.

Now renamed as Shrine, the company has a store in Carnaby street and celebrities including Kylie Jenner, Paris Hilton and Ariana Grande wear her designs.

Jenna Meek, 25, of Bishop Auckland, County Durham, launched The Gypsy Shrine, a glitter and body art business, as a festival pop-up in 2016

The fashion range, which launched in June, includes clothes and accessories encrusted with Shrine’s signature jewels, while the new beauty collections include neon eyeliners, hair extensions and intense glitter eye gels.  

An instant hit with celebrities and Gypsy Shrine fans, demand was exceptional with several product lines selling out in its first day.  

The brand has also received large orders from beauty and fashion giants such as Superdrug, Pretty Little Thing, ASOS and Missguided.

Other pieces in their fashion line which have been immediate bestsellers were the high cut jeweled bodysuit and cropped sweater with jeweled sleeves.

Ariana Grande is a massive fan of the brand

Paris Hilton loves the glitter and jewels - which Shrine are famous for

An instant hit with celebrities and Gypsy Shrine fans, demand was exceptional with several product lines selling out in its first day

The mastermind behind the brand and the peel off face jewel, Jenna last year also came up with a revolutionary peel off glitter that has repeatedly sold out

The mastermind behind the brand and the peel off face jewel, Jenna last year also came up with a revolutionary peel off glitter that has repeatedly sold out

Jenna told Femail: ‘I am really excited to be expanding Shrine further into more categories in the next three years; for me, taking it from a small festival brand to a global lifestyle brand, with an expected turnover of 50 million is so exciting and a place I could have only of dreamt about when I first started the business.’ 

‘We have really developed as a brand over the last 4 years and learnt a lot about who we are and our customer along the way – launching beauty and apparel has been a direct outcome of these key findings and has been by far the most successful launches to date.’

Talking about the trends she created, she said: ‘After launching the first-ever self-adhesive face jewel and creating new trends that are now part of festival season year on year, I wanted to expand on this momentum of the brand and what we do and carry it through to become even bigger and better – which is what we’ve done.’ 

Other pieces in their fashion line which have were immediate bestsellers were the high cut jeweled bodysuit (pictured) and cropped sweater with jeweled sleeves

Other pieces in their fashion line which have were immediate bestsellers were the high cut jeweled bodysuit (pictured) and cropped sweater with jeweled sleeves

Their new beauty collections include neon eyeliners, hair extensions and intense glitter eye gels

Their new beauty collections include neon eyeliners, hair extensions and intense glitter eye gels

‘Knowing we created the mad trends of the festivals, from the glitter booty to boobs to the crazy braids and glitter eyes –  I can’t wait to see what more we can do with our new products in the future.

Talking about the future, she said: ‘it’s a very daunting thought to think of where we can be in just 5 years time. 

‘We’re still a super small team of only 8 of us, but knowing how much we have achieved so far and how amazing the team I have is, the ideas and passion from everyone in the team, I know we can do it.’

Jenna’s business began in 2016, when at the age of 23 she quit her job as a product developer at Burberry to pursue her true passion for body painting and body art. 

Jenna hung up her 9-5 job and went on to turn £3000 of personal savings into a multi-million pound business. Starting at UK festivals The Gypsy Shrine broke the mould, creating some of the most sought after festival beauty trends. 

Celebrities such as Lucy Mecklenburgh loves the brand too - and regularly wears their glitter at events

Celebrities such as Lucy Mecklenburgh loves the brand too – and regularly wears their glitter at events

She quickly came up with the idea of adorning breasts with jewels and glitter. Jenna has been amazed by how many requests she and her team have had to decorate the decolletage at summer and music festivals this year. 

From the glitter bum to the glitter boobs – the brand’s signature designs were unique and boundary pushing sending the company viral numerous times, collectively gathering over 100 million views and even making an appearance on the Ellen DeGeneres Show in the US.

She said at the time: ‘Everyone went absolutely bonkers for it. They have been so popular.’ 

In just three years The Gypsy Shrine has amassed a huge following of fans, with a community of over 398,000 on Instagram alone.  

The brand’s signature designs were unique and boundary pushing sending the company viral numerous times, collectively gathering over 100 million views and even making an appearance on the Ellen DeGeneres Show in the US

The brand’s signature designs were unique and boundary pushing sending the company viral numerous times, collectively gathering over 100 million views and even making an appearance on the Ellen DeGeneres Show in the US

The brand and now has its own headquarters in Manchester along with 10 permanent staff and more than 200 freelance glitter artists who work with the team at different events. 

Last year Jenna also revealed how she bagged a deal with Warner Bros to create a range of comic book-inspired designs for Halloween. 

The ‘Hallo-Queens’ collection was created after convincing Warner Bros. to sign an international licensing deal.

The brand, who work with celebrities,  now has its own headquarters in Manchester along with 10 permanent staff and more than 200 freelance glitter artists who work with the team at different events

The brand, who work with celebrities,  now has its own headquarters in Manchester along with 10 permanent staff and more than 200 freelance glitter artists who work with the team at different events

Now renamed as Shrine, the company now has a store in Carnaby street and celebrities including Kylie Jenner, Paris Hilton and Ariana Grande wearing her designs

Now renamed as Shrine, the company now has a store in Carnaby street and celebrities including Kylie Jenner, Paris Hilton and Ariana Grande wearing her designs

The mastermind behind the brand and the peel off face jewel, Jenna last year also came up with a revolutionary new product that has repeatedly sold out.

The peel-off glitter glue has put an end to the days of finding stray sparkles behind your ears long and in your hair. 

She spent nine months working on the £10 glue, which is 100 per cent vegan, and can be applied to the skin, decorated with glitter, then removed in one single piece and discarded.

Read more at DailyMail.co.uk


Comments are closed.