How many online store owners can honestly say that their online brainchild meets all the needs of their customers? This simple checklist will help you to navigate better what you are doing right and what should be slightly tweaked.
High-quality photos
Compared to shopping in brick-and-mortar stores, online shopping has one big drawback: customers cannot truly appreciate the item. So why exacerbate the situation and upload poor quality images to the product catalogue? Why give an opportunity to “enlarge” a product by clicking on it using a photo of the same size? Why not let the customer see the product from all sides (and if it is moving, then in motion)?
Useful reviews
Objective customer reviews can help to increase the credibility of your products. They allow potential buyers to see the pros and cons of the desired product. This, in turn, helps them to make the final purchase decision.
Encourage customers to leave reviews by making the steps as easy as possible. Since almost all popular platforms offer ready-made plugins, adding additional functionality shouldn’t be difficult.
Responsive design
More and more e-commerce traffic comes from mobile devices. This means that it is critical for your online store to work equally well both on a desktop PC and on the displays of tablets and smartphones with different operating systems. Take care to convert ios to android so that the application sells on both iPhone and other mobile devices.
Responsive website design is the best option in terms of price/quality ratio. It adapts the page for viewing on any device, regardless of its screen size.
Smart return and exchange policy
Paying for the delivery of the goods, the client is already a little upset. But while waiting for his new thing, he is still in anticipation of a great purchase. What to do if the selected product did not fit and the buyer wants to change it or even return it? The worst thing an online store can do is to make an unsatisfied customer even angrier.
Everyone knows that it can be very difficult to find the right clothes. Therefore, many are particularly sceptical about online shopping. Gap’s marketers are well aware of this point and are meeting their customers halfway. The company not only offers free returns and exchanges of purchased clothes but also provides a quick and easy way to do this (paid mailing label).
By making the process of returning and exchanging goods difficult and costly, you not only annoy the customer but also risk future purchases and your reputation with family and friends.
High-quality product descriptions
Users simply ignore meaningless or too complex product descriptions. Meanwhile, such descriptions are a good way to demonstrate dedication and a good awareness of the company.
Provide detailed descriptions of products, provide specifications and answers to frequently asked questions.
Customer service
There is a huge difference between serving a real person and a robot. This is especially true if the customer wants detailed solutions to specific problems rather than automated responses.
If you treat your customers as your greatest value, they will definitely remember this. In such a simple way, you can get regular customers and ambassadors of your brand.