One of Australia’s most popular online shopping outlets has made an embarrassing blunder – misprinting 17,000 plastic bags with an obvious spelling error.
Retail giant ASOS made the public admission via Twitter Wednesday, but decided to market its mistake as a chance for fans to get their hands on a ‘limited edition’ item.
‘Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition,’ the post read.
Retail giant ASOS made an embarrassing blunder – misprinting 17,000 plastic bags with an obvious spelling error
Fans were quick to let the brand off the hook for the minor error, with several admitting it took quite some time to actually notice where it had gone wrong.
The accidental faux pas, which some believed to be a marketing stunt, was evident in the sentence beneath ASOS on the company’s transparent plastic packing bags.
What would normally say ‘discover fashion online’, was slightly jumbled on the last word, which read ‘onilne’.
Plenty empathised with the business’ mishap and commended it for approaching the the situation in a light-hearted manner.
Fans were quick to let the brand off the hook for the minor error, with several admitting it took quite some time to actually notice where it had gone wrong
‘Oh these things happen, we cannot be perfect all the time! Just like me signing an email off with Kind Retards instead of Kind Regards,’ someone replied.
Others praised the brand for going ahead with using the bags despite the obvious misprinting.
‘Along with the humorous attitude, I appreciate that they are not landfilling something that is perfectly functional to ‘protect their brand’,’ a Twitter user wrote.
‘Better a limited edition than throwing it away!,’ another added.
One follower shared another funny public marketing mishap made by lingerie brand Marks and Spencer.
One follower shared another funny public marketing mishap made by lingerie brand Marks and Spencer
A poster celebrating ’90 years of lingerie expertise’ was tarnished with a word ordering error in the first line: ‘Our first very bra…’ it said, instead of ‘Our very first bra.’
‘Cheer up. Happens to the best ones. #VeryFirst,’ a woman believed to be an M&S employee wrote.
Another woman said she had made a similar mistake, writing ‘I work in fashion as well….I think we’ve had our share of typos like ‘shite shirt’ instead of ‘white shirt’.
Daily Mail Australia has contacted ASOS for comment.
Followers of ASOS praised it for going ahead with using the bags despite the obvious misprinting