Furious ex-chairman warns director general that BBC is ‘fixated’ on young people

A former chairman of the BBC has launched a scathing attack on the way the corporation’s management is desperately pursuing younger audiences, saying it weakens the case for the licence fee.

Sir Michael Lyons, who oversaw the corporation for four years, claimed the broadcaster was ‘fixated’ on young people and ‘chases them as if it’s chasing revenue’.

He said that in the ‘fullness of time’ people could end up seeing the BBC as no different from commercial players.

Sir Michael, 70, who was chairman of the now defunct BBC Trust between 2007 and 2011, also criticised the broadcaster’s ‘sense of entitlement’ and described it as ‘a rather complacent organisation’.

Delivering a devastating critique of the BBC’s current management, led by director general Tony Hall, he said he suspected a ‘weakness’ of ‘confidence’ in the BBC, ‘as you move northwards’, was probably growing again.

This week it emerged that older viewers are to be given fewer shows that appeal to them, after Lord Hall revealed a ‘big shift in money and hours’ towards younger audiences.

The corporation is desperately trying to stop youngsters deserting it in their droves to streaming services such as Netflix and Spotify – a similar service to Netflix but for music.

Sir Michael claimed the broadcaster was ‘fixated’ on young people and ‘chases them as if it’s chasing revenue’. He said that in the ‘fullness of time’ people could end up seeing the BBC as no different from commercial players

A recent report from media regulator Ofcom warned that the BBC might not survive in its current form if it did not move to win back a ‘lost generation’ of younger audiences. 

But any reduction in popular content for older age groups will be a blow for them, particularly as the BBC is stripping many of the over-75s of their free TV licences this year.

The BBC is also facing huge question marks about its future after Boris Johnson said it was worth ‘looking at’ potentially abolishing the licence fee. The Government is also considering decriminalising non-payment of the licence fee.

Speaking to the Daily Mail, Sir Michael said: ‘Firstly, it is legitimate that the BBC should make sure that it is speaking to and heard by – if it is a national institution – every group in Britain.

‘But the BBC does become fixated on young people and it chases them as if it’s chasing revenue and that is one of my anxieties. Because you might do different things for young people, but if you’re just trying to get them for eyes on screens and bums on seats, you’re not really serving anybody very well.’

Sir Michael said that as these people got older they could end up regarding the BBC as ‘just the same as all the private competitors’ and not being distinctive. 

Hired to tackle Auntie’s gender wage gap, the firm that pays women 18% less than men!

The BBC is facing a backlash for hiring an employment consultancy firm – which has a bigger gender pay gap than the broadcaster itself – to help resolve its equal pay claims.

Corporation chiefs turned to Croner in 2018 to help manage complaints that female staff were being paid less than men for equivalent work.

Victorious: Presenter Samira Ahmed won an equal pay case against the BBC

The BBC row erupted after Carrie Gracie resigned from her role as China editor in January 2018 when she learned that she was taking home tens of thousands less than US editor Jon Sopel.

Since then, the BBC has seen a flurry of claims from female employees. Only last week, Samira Ahmed won a landmark employment tribunal against the corporation. 

The tribunal found that she should be paid the same amount as fellow presenter Jeremy Vine for doing ‘very similar’ work.

Croner, which is based in Leicestershire, has played a key role in helping the broadcaster tackle its gender pay crisis, according to the Financial Times.

Staff from the consultancy sit on corporation panels that deal with equal pay grievances.

But BBC female employees are up in arms after learning that the median pay gap between men and women at Croner was 18 per cent according to 2018-2019 figures. That is more than double the 7.6 per cent the BBC posted in the same period.

A spokesman for Croner admitted to the Financial Times that it has a gender pay gap, but said it was ‘committed’ to achieving ‘gender balance at all levels of our business’.

A BBC spokesman said: ‘We want anybody who goes through a formal pay grievance to have full confidence in our processes and appointed Croner to be an independent expert on the decision-making panel.’

He added: ‘So if in the fullness of time, even if you have retained young people, they don’t see you as any different from Capital Radio, they just see you as another choice, then actually there is no reason for paying the licence fee.

‘And, of course, there is a bit of the British public of all ages who feel exactly like that because they don’t think the BBC is for them and I suspect that’s got worse in the last couple of years.’

A BBC spokesman said: ‘The BBC needs to serve everyone, but we’ve been clear that we need to do more for young audiences in particular so everyone gets value from the licence fee – Ofcom has also challenged us to do more.

‘The BBC is used by 93 per cent of adults every week and our plans for iPlayer, Sounds and News will ensure all audiences continue to get real value from the BBC – and this week Tony Hall set out plans to do even more for the whole of the UK, with the ambition of two thirds of the BBC being outside London by 2027.’